SHOP WITH YUMMY: Where Can I Buy Ube Halaya?
This is where you can buy bottled ube halaya in Manila!
Ube? More like u-bae!
Ube halaya is a Filipino favorite—this ingredient can be used to build up an icy, refreshing halo-halo, mixed into batter for moist ube cupcakes, or quite simply, eaten by the spoonful.
Ube halaya is made up of boiled and mashed purple yam (ube), milk, butter, and sugar. While you can make a batch at home (see recipe below!), there are plenty of pre-made bottles that are readily-available in major supermarkets.
Stroll into the aisle that holds all the bottled Filipino goods, like nata de coco, kaong, and bottled beans. Here’s a clue: the aisle will look like halo-halo! This aisle is also usually located near the dried beans and spices section. Ube halaya usually comes in bottles that are labelled “ube halaya,” “ube jam,” or “sweet ube jam.” You can also try checking the aisle that holds all the goods for pasalubong, usually located near the checkout counters.