This Pinay Started A Cafe Franchise With A Capital of Only P6,000

From an online business to a thriving franchise, Anna Magalona's But First, Coffee is an inspiring story of hard work and perseverance.

IMAGE Summit OG

Anna Magalona was comfortable in her job as a credit and finance solutions manager in a software company in Makati, but when COVID-19 hit, it made her question a lot of things. She knew that she needed a backup plan in case something happens.

"I really wanted to have my own business," she tells Summit Media's OG Channel. "But what business could I start with that's very low-maintenance, easy to prepare, and easy to launch online?"

She decided to go with coffee, which is something she enjoys.

When Anna introduced But First, Coffee online, she had no idea how to manage a startup. "As long as I know how to do the basic math, it would work for me during that time." 

Photo by Summit OG
ADVERTISEMENT - CONTINUE READING BELOW

She started out with a capital of P6,000, with which she bought a coffee maker, labeled cups and packaging, and basic ingredients that included coffee grounds, milk, and sugar syrup. There were a few people who told her that her passion was just a phase, which pushed her to wonder if it was indeed something sustainable that she could do. Anna had to create the right coffee blend that would be sellable, market it online, and even deliver orders herself. This lead to many mishaps, such as her car's battery dying on her mid-delivery, but despite that, she still pushed through.

CONTINUE READING BELOW
Recommended Videos

Little by little, she learned the ropes, and with word-of-mouth doing its magic, she was able to create more flavors and offer pastries on the menu.

Photo by Summit OG
ADVERTISEMENT - CONTINUE READING BELOW

Anna's eventual online success enabled her to rent a small space below her condo and build a kiosk. "It kind of boosted our credibility as well, and that helped us gain more customers," she shares.

Slowly but surely, the cafe gained a strong following, with several people showing interest in franchising the brand. With hard work and tenacity, But First, Coffee ended 2021 with 15 branches.

Photo by Facebook/But First, Coffee
ADVERTISEMENT - CONTINUE READING BELOW

Looking back, Anna shares how her journey helped her more about her own capabilities while doing what she loves. "I get to stick with our mission and vision, which is to create job opportunities for people, or help people start their own business. I get to offer people good-quality, at the same time, affordable coffee."

Watch the full video here:

OG (Only Good) Channel is Summit Media's first-ever video brand with its own channel on Youtube. OG features content that gives ONLY GOOD vibes with entertaining and informational video series about Amazing Staycation Destinations, Unique Homes, OPM Music, Buhay Abroad, Popular Memes and Trends, and Real Stories about Real People. If you need a dose of good vibes today, visit and subscribe to OG Channel.

*****

Thinking about what to cook next? Join our Facebook group, Yummy Pinoy Cooking Club, to get more recipe ideas, share your own dishes, and find out what the rest of the community are making and eating!

Got your own version of the classic dishes? Pa-share naman! Get your recipe published on Yummy.ph by submitting your recipe here.

Yummy.ph is now on Quento! Click here to download the app on Android and IOS, and enjoy more articles and videos from us and your other favorite websites!

0
Comments. Join the discussion below!
Comments
Trending in Summit Network
LATEST FOR YUMMY.PH

Pancake House Has Two NEW Ways To Enjoy Pan Chicken

You can have your favorite pan chicken in the morning!

Get Two Double Cheeseburgers From McDonald's For Only P130 (You Save P92!)

They also have promos for the McSpaghetti, McCrispy Chicken Fillet, McNuggets, Longganisa Rice Bowls, Mushroom Pepper Steak, Sausage McMuffins, and the Monster Coke McFloat.

Basic Sweet Dough Recipe

This can be the start of many different kinds of tinapay!
Load More