The Conti Sisters Of Conti’s Bakeshop Share 3 Tips On Starting A Food Business

It can be tricky to run a business with family, but the three sisters made it work!
the Conti sisters of Conti's Bakeshop & Restaurant and the mango bravo cake
Thinking of starting your own food business? These are tips from the Conti sisters of Conti's Bakeshop & Restaurant.

It speaks volumes when a home food business that started decades ago has grown from the confinements of a garage into 71 branches (as of publication) in different parts of the country. By no means is that an easy feat to accomplish, but somehow, Conti’s Bakeshop & Restaurant has achieved it all in 25 years since opening their very first store along President’s Avenue in Parañaque, back in 1997.

From L-R: Carole Sumulong, Cecille Marañon, and Angie Martinez
Photo by Facebook/Conti’s Bakeshop & Restaurant

The three Conti sisters, Cecille, Carole, and Angie, unfortunately, can’t share the secret recipes for their famous Mango Bravo Cake or Baked Salmon, which factors into their household name status. But did ask is the next best thing: the secret to their success. 

Here are the three top food business tips from the Conti sisters of Conti’s Bakeshop and Restaurant if you’re thinking of starting your own:

Photo by Conti’s official Facebook

1 Love what you’re doing. 

Carole says, “You really have to love what you’re doing.” 

It’s no secret that being passionate is important when you want to start a business, especially since obstacles are inevitable. While passion isn’t exactly the most consistent factor you can rely on (because burnout exists!), Carole also points out the importance of loving what you’re doing and who you’re working with.

Photo by Conti’s Bakeshop

2 Your teammates should love what they’re doing, too.

Running a business with family members can be pretty tricky, but in the case of the three Conti sisters, they made it work.

Each family member has a specific role in the business that they embrace. Carole explains this family dynamic: Cecile, the eldest, has a passion to serve, so she handles the order-taking and is the finance officer; Carole has a passion for creating the dishes for Conti’s; and Angie has a passion for “optimizing,” so she handles sales and marketing.

Photo by Facebook/Conti’s Bakeshop & Restaurant

3 Be open to criticism. 

One of the Conti sisters chimes in, “We thank people who are very honest.”


Cecile, Carole, and Angie all agree that learning how to accept criticisms and how to learn from such, are both important if you want to start a food business. The Conti sisters value an honest review, be it positive or negative, from a customer and they use it to “rectify” or correct it.


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