The Story Behind Goldilocks' Crema de Fruta
The cake inspired the innovative packaging of this beloved cake.
Crema de fruta is a Filipino dessert made of three layers: soft sponge cake, smooth custard, and fruity gelatin. Local bakeshop Goldilocks calls it crema de fruta, but there's a story behind the dessert's signature packaging. The¬†packaging of the Goldilocks crema de fruta¬†is super specific, and it¬†was¬†just as important as the cake that would be in it.¬†
According to Goldilocks'¬†Pinky Yee in a Facebook post last May 8, she said there was more to Goldilocks'¬†crema de fruta¬†cake than its delicious layers.¬†
The¬†refrigerator cake¬†was a hit during the 60s and 70s but the packaging of these cakes was unsatisfactory to Goldilocks co-founder Mrs. Milagros Yee. At the time, aluminum containers were the norm but¬†she wanted a better, more appealing packaging to not only showcase the cake but to¬†fit it, too. She met with the owner and president of the biggest plastic manufacturer at the time, Vassar Industries Inc. She brought a crema de fruta for him to taste.¬†
It was a brilliant move. He not only agreed to make the customized container, from the size to the materials of the mold, but he also made the packaging exclusive to¬†Goldilocks¬†for a decade before¬†making the¬†unique packaging available to other bakeshops.
"The initial order was consumed¬†in less than a year! Vassar willing made the second size, a square packaging shortly after that. The loaf-sized and round containers were added to address the growing demand," said Pinky Yee.
What made the packaging so important to Mrs. Yee?¬†
The cake was another unique creation for Goldilocks: the crema de fruta.¬†"Mrs. Yee prepared a mouthwatering cake with fruit custard cream that he had never tasted before." Flip through the Goldilocks Bakebook¬†to the recipe,¬†and you'll see that the Crema De Fruta recipe is a¬†combination of four separate recipes: the vanilla sponge cake, a vanilla buttercream, a custard filling, and the crema gelatin sauce. The sponge cake is in two layers which makes for a tall cake. It sandwiches a layer of custard and fruit cocktail filling topped with more custard filling. It's topped with a clear pineapple-juice flavored gelatin that when it hardened, set the¬†sliced peaches and¬†cherry halves that decorated the top in place.¬†
Where does the¬†vanilla buttercream come in? It is spread onto the cakes between the custard and fruit cocktail¬†filling.¬†
It's another fruity, creamy, and unique dessert that¬†has become a classic Filipino dessert from a bakeshop that takes pride in its creations.¬†¬†
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