Familiar Comforts at Merced Bake House

Generations of customers return for a taste of home.

IMAGE Lilen Uy

Something about Merced Bake House seems very familiar. Whether it's in the brightly colored walls of its main shop front along EDSA or in their wide array of familiar, old-fashioned cakes and pastries, visiting Merced feels a bit like coming home.


The bakery, which was started in 1972 by Dr. Mila Sevilla as a side venture, is now a bit of a local mainstay. What started as a small operation that delivered pan de sal door-to-door has become something of an establishment.


The pineapple tart is one of their bestellers.
Photo by Lilen Uy

"Noong una, syiemepre, 'di pa kami kilala. When we started, we used to deliver pan de sal every morning to Philam homes at dito sa West Triangle," says Mercedita A. Verallo, manager and job supervisor at Merced Bake House. "After some time, dinadayo na kami ng mga customer na nakatikim na ng aming mga produkto."


As Merced and its dedicated following of customers grew slowly but surely, so did its range of offerings. The bakery eventually began offering affordable sweet treats such as their famous chocolate bread and pineapple tart, as well as their impressive array of elaborate and colorful custom celebration cakes.

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It's these fanciful cakes and familiar little delights that helped keep Merced's story going. Old customers talk of fond memories of dropping by as young students for a slice of chocolate bread for merienda, while others remember never having a celebration without a Merced cake nearby. For many, whenever there was a milestone to celebrate, Merced was there.

Merced Bake House also makes celebration cakes.
Photo by Lilen Uy



"'Yung mga suki namin, mula sa first birthday nila, nago-order na sa amin," says Mercedita. "Hanggang sa debut and wedding, dito sila bumibili ng mga cake. Kahit sa pag laki na nila, may continuation ng story. Generation after generation, bumabalik sila."


Amidst all the rise of glossy new baking empires, Merced stands as a warm reminder of the good old days. With its focus on quiet consistent service and classic flavors, Merced Bake House is made to remind us of the joy of being home.

Visit Merced at 896 EDSA, Diliman, Quezon City (Tel. no.: 924-0191).

Read more stories about the country's oldest bakeries in the October 2015 issue of Yummy magazine, now out in book stores and supermarkets.

Text by Chino L. Cruz; Photography by Lilen Uy; Produced by Anna Felipe

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