Farmers Market Is The First Public Market In The Philippines To Go Completely Cashless

The setup is similar to a self-checkout counter!

IMAGE Facebook/Farmer's Market

Araneta City and GCash have partnered up and made Farmers Market in Quezon City the first public market in the Philippines to fully implement cashless and contactless transactions between the vendors and the customers.

They have set up a Scan to Pay (STP) setup where the customers with the GCash application can scan a unique QR code of a Farmers Market stall and pay for the purchased items using the GCash application, too.

Araneta City and GCash's collaboration supports the government's call for the private sector to provide cashless payment options and help lessen the COVID-19 cases in Metro Manila.

Photo by Majoy Siason
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"As an essential establishment, Farmers Market has remained open to the public regardless of the quarantine classification imposed by the government. We have always maintained that all market personnel, vendors, and shoppers will observe compliance with health and safety protocols. We value the cashless payment platform provided by GCash as a welcome addition to our strict anti-COVID measures," according to John Castelo, Araneta City's Senior Vice President for Business Development.

"Even before the pandemic, the City of Firsts has been introducing digital solutions to provide convenience to our patrons. We will continue to innovate our digital offerings and partner with institutions that would help us achieve this goal," Castelo stated.

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