Behold! Heinz + Sweet Ecstasy Collaborate To Create The Limited-Edition 'Seriously Good Burger'
Find out how you can score one for free on July 9!
Heads up, burger fans! Heinz has partnered with local burger chain Sweet Ecstasy to create the limited-edition burger, The Seriously Good Burger, as part of the company's vision, "Let's make life delicious!"
What makes this worth checking out? The Seriously Good Burger layers two patties of SweetX's signature beef grind that are smashed and griddled, and topped with American cheese, Heinz Seriously Good Mayonnaise, ketchup, mustard, pickles, and onions.
Sweet Ecstasy dubs The Seriously Good Burger “a modern classic” — the “quintessential drive-by burger” recreated to “pay homage to the happy days of convertibles, vinyl records, and jukeboxes.”
Here’s the thing: The Seriously Good Burger isn’t available at stores for purchase (for now, we hope!), but if you want a taste of this unique creation, you can do so by joining this giveaway by Heinz and Sweet Ecstasy!
Here’s how you can be among the lucky few and score one for free:
1. Follow Heinz Philippines on Instagram. Find this post and make sure to read the giveaway mechanics:
2. Tap the “Like” button and tag three of your friends in the comments.
3. Send Heinz Philippines on IG a DM with your name, contact number, and full address to arrange the delivery.
4. Receive and enjoy The Seriously Good Burger once it arrives.
5. Lastly, don’t forget to post a picture of your Seriously Good Burger and tag Heinz (@heinzphilippines on IG) using the hashtag #HeinzMayo.
The giveaway reveal happens today, July 9, with the winners to receive a direct message confirming their slot from Heinz Philippines.
When asked what prompted the brand to collaborate with Sweet Ecstasy, Kraft Heinz's Head of Marketing Asia Trading Andita Rasyid said:
"The secret to a good burger is the mayonnaise. Our mayo is rich, creamy, and irresistibly smooth— it is the perfect muse for creating a mouthwatering burger. At Heinz, we are always looking for ways to express ourselves, making this partnership with Sweet Ecstasy a perfect pairing. They're known for making the best burgers in Manila, and we are known for seriously good mayo."
The Heinz x Sweet Ecstasy collab hopes to bring a smile to everyone’s faces by offering the classic SweetX experience, highlighted by Heinz Seriously Good Mayo’s rich and creamy flavor that’s made from high-quality free-range eggs.
What are you waiting for? Let's make life delicious with Heinz!
Promo runs from June 16 to July 31, 2021. Per DOH-FDA-CFRR Permit No. 1069 s. 2021. Visit the @heinzphilippines Instagram for details.