A Pinoy Isaw Vendor In New York Earns P800K Every Month

He sells a stick of isaw for $3.50 (P175).

IMAGE Instagram/boy_isaw

The isaw business of an OFW named Robin John Calalo located in Woodside, Queens, New York City in America is a hit!

Robin John is known as the "Boy Isaw" of New York. He started this street food business with an initial investment of $50 or P2,500.

Now, Robin John earns P200,000 every week, which means he earns P800,000 every month.

It was back in 2019 when Robin John started this business. There was a time he just craved street food and thought that he should go to the market.

Robin John told GMA News, "So, nag-decide akong mamalengke. May dala akong $50." Adding, "So, nag-try akong magluto. Dinamihan ko na tapos binenta ko."


His first customers were his friends and relatives, and that was the day his street food business started. Not only did he satisfy his street food cravings, but he also got to start his own street food business.


Robin John's street food are popular Pinoy street food, like adidas (chicken feet), betamax (pig's blood), isaw (intestines), and hotdog.

The popularity of his business isn't just because of other Pinoys in America. Other people of different nationalities liked it, too! According to Robin John's Instagram account (@boy_isaw), he would open his business when he would get invited to food fairs.

Recommended Videos

In America, the quarantine protocols are more lenient which is why Robin John's street food business continues to operate.


Also, his products are available online as ready-to-grill street food on a stick. In this way, Robin John's customers can also experience grilling their comfort food at the comfort of their own homes.

Robin John also posts about his loyal customers anticipating his products. Based on his reposts, his customers are very satisfied.

Robin John sells a stick of adidas, betamax, isaw, hotdog, chicken, tenga (ng baboy), and his other food items for $3.50 (P175) per stick. He also sells rice, priced at $2 (or P100).

There's a promo that bundles three sticks for $14 (P700) and it comes with a free drink.

Besides running a street food business, Robin John is also a fitness instructor in U.S.

This story originally appeared on Pep.ph

* Minor edits have been made by the Yummy.ph editors.


Thinking about what to cook next? Join our Facebook group, Yummy Pinoy Cooking Club, to get more recipe ideas, share your own dishes, and find out what the rest of the community are making and eating!

Got your own version of the classic dishes? Pa-share naman! Get your recipe published on Yummy.ph by submitting your recipe here.

Yummy.ph is now on Quento! Click here to download the app on Android and IOS, and enjoy more articles and videos from us and your other favorite websites!

Comments. Join the discussion below!
Trending in Summit Network