Famed Filipino fast-food chain Jollibee continues its quest for world domination, opening its first stores in Liverpool, England and the Greater Dallas Area in West Plano, Texas, U.S.A. Both new branches opened to long lines of customers and cars.
In Liverpool, the birthplace of the Beatles, Jollibee’s first store was met with hundreds of customers lining up for a taste of the world-famous fried chicken, some of whom started waiting in line as early as 2 a.m.
Meanwhile in Texas, the lines of cars reached as far as the highway while the store also juggled hundreds of calls for pickup orders. Some customers drove from as far as Oklahoma, an entirely different state over 300 miles away, to eat at the West Plano branch.
One might think that opening during a pandemic isn’t the best business decision, but it looks like Jollibee is out to prove the doubters wrong. The fast food chain, which aims to be one of the top food establishments in the world, achieved double its initial sales forecast in Liverpool, and surpassed its target in West Plano, serving close to 2,000 customers on the first day alone.
Jollibee’s expansions plans are clearly not slowing down despite the pandemic. The brand is already seeing double-digit growth in North America, and plans to open 50 restaurants within the next five years in Europe where it’s still getting its foothold. The Liverpool location is the second location in the U.K. after Jollibee opened its first London store to huge success.
The two new branches mark Jollibee’s third location in Europe and 45th in North America. The Jollibee Group already runs over 5,800 stores around the world, which includes its other brands like Chow King, Mang Inasal, and more.
While the pandemic wiped away the conglomerate’s profits by P12 billion in the first half of 2020, Jollibee continues to expand and strive towards its goal of being one of the top five restaurant companies in the world.
This story originally appeared on Esquiremag.ph. Minor edits have been made by the Yummy.ph editors.
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