PSA: Rita’s Italian Ice Is Officially Back With Only One Branch In Metro Manila

The frozen dessert shop made a sweet announcement on social media.

Dessert lovers got their hearts broken as Rita’s Italian Ice announced they’d be closing for good just last January. This is just one of the many establishments that have recently bid farewell. For many of these, we’ve had no choice but to accept and move on from with heavy hearts. Once in a while, though, things do turn out for the better and that might just be the case now, as the Italian ice brand has announced that they’re back at one branch: UP Town Center!

rita's italian ice
Yup, you can officially reunite with Rita’s famed Italian ice and frozen custard, Spotters!
PHOTO BY Patricia Baes

The frozen dessert brand announced the sweet news in a post published on March 11 on their official Facebook page. Their UP Town Center branch is now open every day, from 10 a.m. to 8 p.m. from Mondays to Thursdays, and 10 a.m. to 9 p.m. from Fridays to Sundays.

rita's italian ice
Rita’s Italian Ice announced their comeback via a social media post published on March 11.
PHOTO BY Facebook/Rita’s Italian Ice – The Philippines

Rita’s Italian Ice is a frozen-dessert chain from Philadelphia that opened in the Philippines in 2014. Though their Italian ice (finely shaved ice in an array of flavors) is their flagship product, they’re also well-loved for their smooth, velvety frozen custard.

For more information, check out Rita’s Italian Ice – The Philippines’ Facebook page.

This story originally appeared on

* Minor edits have been made by the editors.



Recommended Videos

Most Popular Recipes

My Agile Privacy
We use cookies to ensure you get the best experience on By continued use, you agree to our privacy policy and accept our use of such cookies. Find out more here.
Warning: some page functionalities could not work due to your privacy choices