Yakult Is Going Global Because Of A Netflix Movie
Have you seen the Netflix movie?
Yakult, a Japanese fermented skim milk drink, plays a significant role in Netflix's book adaptation of To All The Boys I’ve Loved Before. This teen romantic comedy film tells the adorable, supposedly-pretend love story of Lara Jean Covey and Peter Kravinsky.
[Warning: Spoilers ahead!] Yakult makes its first appearance when Kitty, Lara Jean’s younger sister, half-reluctantly shares her bottle of Yakult to Peter during their first encounter with each other. Peter, being a non-Asian goofball that he is, was taken by surprise by how delicious the drink is. Yakult is mentioned for the second time in a semi-confessional climactic scene between Lara Jean and Peter. He confesses that he went out of his way to buy a pack of Yakult from a Korean grocery, located across the town where they live, just so he can share it with Lara Jean.
Can't believe Peter K has lived his life without Yakult pic.twitter.com/3iM9c4AWLA— Netflix Philippines (@Netflix_PH) August 18, 2018
Even if the movie mistakenly thought it was a “Korean yogurt smoothie,” the sight of a Yakult bottle in the hands of Peter Kravinsky is more than enough to make the rest of the Covinsky (Lara Jean Covey + Peter Kravinsky) fandom swoon over this delicious drink. According to a report by Bloomberg, there was a huge increase of Yakult’s “mention frequency.” These mentions contributed to the increase of Yakult shareholders, which suffered from a steep decline prior to the premiere of the film.
This Shaking Breakfast smoothie will surely give you a much-needed energy boost!
If you’re one of the many To All The Boys I’ve Loved Before fans who immediately went out to buy a pack of Yakult, then you will be glad to know that there’s more than one way to get your daily dose of this sweet milk. Yakult developed different smoothie recipes like the Pink Power which has berries and dried rose petals. They even have drinks to start your day right—like the vitamin-packed drink called Monday Morning and a smoothie called Shaking Breakfast.
Now that you have your special Yakult concoction in hand, are you ready to watch To All The Boys I've Loved Before one more time?