JIMS RECIPE

You Can Score Jim's Recipe's Popular Fluffy Sponge Cakes at 50% Off

Find out what the hype's all about.
Very few things are more satisfying than seeing a jiggly sponge cake—except perhaps devouring one. That's why Jim's Recipe from Malaysia has been such a hit lately, even though they're currently just on soft opening. They're celebrating their grand opening on March 31 ...

Malaysia's Fluffy Sponge Cakes Are Finally Here!

Even non-dessert fans would love this cloud-like snack.
There’s something about the simplicity and lightness of the sponge cake that makes people come back for more after the first bite. If you think about it, there’s nothing particularly striking about it, but the fluffy cake has many well-loved variations across ...
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