Sodas such as an ice-cold Coke are admittedly delicious, especially when the hot humid days become unbearable. Ice cold and carbonated to give you that refreshing feeling, Coca-Cola stays up to date with its loyal soda drinkers by launching new flavors, and its newest one is a limited-edition Watermelon Strawberry Flavored coke.
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The soda flavor is the latest in a line of Coca-Cola Creations which include the Starlight and Byte flavors. Starlight was a flavor that evoked space and the stars while Byte was inspired by the “intangible taste” of a pixel.
This time, however, instead of relying on an abstract flavor for its soda creations, the soda brand took its cue from McDonald’s. With the fast-food chain’s successful musical collaborations with the likes of BTS, Saweetie, and Travis Scott, Coca-Cola mirrors the same successful marketing strategy by featuring an artist’s favorite flavors.
In the case of Grammy-award-winning artist Marshmello, it’s watermelon strawberry.
This is allegedly the first time Coca-Cola has partnered with an artist to develop a beverage.
Curious what the fuss is about? Watch the teaser here:
This limited-edition flavor will be available in July in the United States but no word yet if we’ll get a taste of this unique flavor soon after. For the soda fans out there, our fingers are crossed that we will!
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